Thousands of pregnant women because of Bartek

Star employment

Icon Group przygotowała i przeprowadziła kampanię reklamową oraz kreacje graficzne dla marki „BARTEK”. Agencja była odpowiedzialna za stworzenie minisite: przezbartka.pl, zaprojektowanie i wyprodukowanie ulotek, zaprojektowanie i wykonanie billboardu, wynajem nośników billboardowych oraz megalight, making of z realizacji virali, PR, media i blogosfera relations, content do Facebooka.

Icon Group has prepared and carried out an advertising campaign and graphic creations for the „BARTEK” brand. The agency was responsible for creating a minisite: przezbartka.pl, designing and manufacturing leaflets, designing and making a billboard, renting billboard media and megalight, making of viral, PR, media and blogosphere relations, content for Facebook. We produced a viral movie featuring Magdalena Waligórska as a pregnant woman.

Jan Bielski played next to her. Behind the cinematography was Waldemar Szmidt, Director of Photography, member of Polish Society of Cinematographers, graduate of Lodz Film School, and cinematographer of: „Tajemnica Westerplatte”, „Milczenie jest Złotem”, „Skorumpowani”, „To nie tak jak myślisz Kotku”, „Pokaż Kotku co masz w środku”, „Tajemnica Twierdzy Szyfrów”, and many Polish TV series.

Schedule actions

We were responsible for:

• Special actions (press, internet, television
• Sponsor’s Billboards (screenplay/production)
• Product placement on TV,
• Purchase of advertising space (including TV and outdoor),
• PR materials.