Social Media

ICON

communication strategy

Social media have significantly changed the quality and methods of brand communication with Clients.

Social media have significantly changed the quality and methods of brand communication with Clients. They have opened many places where customers are looking for a contact with the brand, at the same time greatly shortening the expected response time.

Contrary to appearances, consistent communication in social media is not easy. The choice of platforms that are available, the decision on presence on them (or resignation from it), the adoption of a specific communication direction and maintaining the consistency of the information provided are not easy, due to the plethora of websites, constant changes that occur in them, or diversity of target products.

While building a communication strategy, we are looking for the most optimal ways of reaching the recipients – not always the presence of the brand on Facebook is the best solution, and the decision to be „everywhere” usually brings quick frustration  due to the lack of time for effective communication on 10 or 15 platforms.

Therefore, in the document and the plan of conduct prepared by us, Clients find precisely selected channels, along with the directions and types of activities closely related to the goals they expect, so that in a few months they can see the real measurable effects of their actions.

INFLUENCER MARKETING

We combine brands with Influencers and Bloggers, creating comprehensive solutions in Content Marketing. We recruit and engage Influencers in advertising activities of our Clients on Instagram, blogs and Youtube. 

We are responsible for the quality of content published by creators and we maximize the reach effects. We choose creators for each Influencer marketing campaign in order to guarantee satisfaction both in terms of the number of content marketing publications, their quality and range.

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