{"id":6418,"date":"2018-04-17T13:14:49","date_gmt":"2018-04-17T13:14:49","guid":{"rendered":"https:\/\/icongroup.pl\/?page_id=6418"},"modified":"2018-04-17T13:14:49","modified_gmt":"2018-04-17T13:14:49","slug":"public-relations","status":"publish","type":"page","link":"https:\/\/icongroup.pl\/en\/public-relations\/","title":{"rendered":"Public relations"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” bg_image=”6327″ bg_position=”center center” bg_repeat=”no-repeat” scene_position=”center” text_color=”light” text_align=”center” class=”hero-section” color_overlay=”#d5c9d1″ overlay_strength=”0.5″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/4″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/2″ column_border_width=”none” column_border_style=”solid”][vc_column_text el_class=”hero-title”]\n

PR<\/h1>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/2″ column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/2″ column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/2″ column_border_width=”none” column_border_style=”solid”][vc_column_text el_class=”hero-subtitle”]\n

ICON<\/h1>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/4″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” class=”g-section” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column enable_animation=”true” animation=”fade-in-from-right” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”]
\"\"<\/div><\/div>[\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” bottom_padding=”70″ overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column enable_animation=”true” animation=”fade-in-from-bottom” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”2\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text el_class=”title-left-light title-line”]\n

Mark Twain<\/h2>\n[\/vc_column_text][vc_column_text el_class=”text-big-left”]”Many a small thing has been made large by the right kind of\u00a0advertising.”.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/3″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” bottom_padding=”80″ overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column enable_animation=”true” animation=”fade-in-from-right” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text el_class=”title-text-block”]\n

PR Agency<\/h3>\n

We provide complete, strategic communication solutions, prepared according to global standards and trends: from an idea, through analyzes and strategies, to effective implementation of planned solutions.<\/span><\/p>\n[\/vc_column_text][vc_row_inner column_margin=”default” text_align=”left” class=”cascading-image-row” css=”.vc_custom_1523946216408{padding-top: 12vh !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” top_margin=”-140″ el_class=”cascading-image-column” width=”1\/1″ column_border_width=”none” column_border_style=”solid”][nectar_cascading_images image_1_url=”5983″ image_1_offset_x_sign=”+” image_1_offset_x=”10%” image_1_offset_y_sign=”+” image_1_offset_y=”25%” image_1_rotate_sign=”+” image_1_rotate=”none” image_1_animation=”None” image_1_box_shadow=”none” image_2_url=”6093″ image_2_offset_x_sign=”+” image_2_offset_x=”0%” image_2_offset_y_sign=”+” image_2_offset_y=”0%” image_2_rotate_sign=”+” image_2_rotate=”none” image_2_animation=”None” image_2_box_shadow=”none” image_3_offset_x_sign=”+” image_3_offset_x=”0%” image_3_offset_y_sign=”+” image_3_offset_y=”0%” image_3_rotate_sign=”+” image_3_rotate=”none” image_3_animation=”Fade In” image_3_box_shadow=”none” image_4_offset_x_sign=”+” image_4_offset_x=”0%” image_4_offset_y_sign=”+” image_4_offset_y=”0%” image_4_rotate_sign=”+” image_4_rotate=”none” image_4_animation=”Fade In” image_4_box_shadow=”none” border_radius=”none”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column enable_animation=”true” animation=”fade-in-from-left” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text el_class=”title-text-block”]\n

SPONSORING AND PRODUCT PLACEMENT<\/h3>\n

Appropriately selected sponsoring activities allow to strengthen brand or product awareness among consumers. We help our Clients in choosing such sponsorship offers that fit the best into their communication strategy and are the most effective. We advise and conduct activities in the field of product placement. <\/span><\/p>\n

We work with channels on Youtube, Instagram and Facebook with high coverage and viewership, and detailed statistics allow us to precisely analyze the potential effectiveness of the planned campaign.<\/span><\/p>\n[\/vc_column_text][vc_row_inner column_margin=”default” text_align=”left” css=”.vc_custom_1521546564740{padding-top: 6vh !important;padding-bottom: 7vh !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ column_border_width=”none” column_border_style=”solid”]

\"\"<\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left” css=”.vc_custom_1521546101254{padding-left: 5% !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ column_border_width=”none” column_border_style=”solid”][vc_column_text el_class=”title-left-light title-line”]\n

S. Black<\/h2>\n[\/vc_column_text][vc_column_text el_class=”text-medium-left”]”Public relations to sztuka i nauka osi\u0105gania harmonii z otoczeniem poprzez wzajemne porozumienie oparte na prawdziwej i pe\u0142nej informacji”[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” bottom_padding=”80″ overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column enable_animation=”true” animation=”fade-in-from-bottom” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text el_class=”title-text-block”]\n

Image audits<\/h3>\n

Our approach to image management is of strategic nature. We offer our Clients a pre-analysis service, carried out in the form of the image audit. <\/span><\/p>\n

The result of our audit is a report regarding the current image and a set of export guidelines for further management of brand\/company communication. We carry out image audits both in the area of off-line and on-line communication.\u00a0<\/span><\/p>\n[\/vc_column_text][vc_column_text el_class=”title-text-block”]\n

PR support<\/h3>\n

Current agency services include constant care of dedicated specialists as well as strategic and creative support from the Agency Team. As part of the cooperation, we conduct: permanent media relations \u2013 building relationships with the media, creating interesting content \u2013 editing and arranging articles in all types of media, communication support for marketing campaigns, updating media databases, continuous media monitoring and other brand support activities according to current arrangements. The effects of our activities are monitored on a regular basis and reported in periods determined with the Client.<\/span><\/p>\n[\/vc_column_text][vc_column_text el_class=”title-text-block”]\n

PR campaigns<\/h3>\n

We coordinate, prepare and implement various types of public relations campaigns. As a strategic goal we set ourselves a positive relationship between our Client and broadly understood strategic groups, which results in the achievement of set image and sales goals. We run both product campaigns focused on achieving a specific social effect. <\/span><\/p>\n[\/vc_column_text][\/vc_column][vc_column enable_animation=”true” animation=”fade-in-from-bottom” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text el_class=”title-text-block”]\n

PR events<\/h3>\n

The ingenious and efficient organization of special events determines the achievement of a sustainable competitive advantage. Our event team performs the following tasks:<\/span><\/p>\n

    \n
  • comprehensive organization of promotional events,\u00a0<\/span><\/li>\n
  • preparation of promotional materials,<\/span><\/li>\n
  • service of the event website,<\/span><\/li>\n
  • promotion in the media and social media channels,<\/span><\/li>\n
  • acquiring media patronage,<\/span><\/li>\n
  • full service of the public relations of the given event.<\/span><\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text el_class=”title-text-block”]\n

    PR product<\/h3>\n

    We deal with brands from the moment they are introduced to the market, through all phases of their existence \u2013 creating and strengthening their position. Thanks to the excellent knowledge of the supported products, we effectively build trust in them and conviction about their uniqueness. Our area of communication competence includes:<\/span><\/p>\n

      \n
    • Comprehensive communication strategies for a product\/group of products,<\/span><\/li>\n
    • Strategic consulting in the field of product identity,\u00a0<\/span><\/li>\n
    • Launching and re-launching of products,<\/span><\/li>\n
    • Relations with media,<\/span><\/li>\n
    • Media monitoring,<\/span><\/li>\n
    • Preparation, implementation and communication service of events supporting product promotion,<\/span><\/li>\n
    • Non-standard, creative communication solutions created individually for a given product.<\/span><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”]
      \"\"<\/div><\/div>[\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”110″ overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column enable_animation=”true” animation=”fade-in-from-left” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text el_class=”title-text-block” css=”.vc_custom_1523970825754{margin-bottom: 5px !important;}”]\n

      PR activities<\/h3>\n

      We focus on the original idea, non-standard communication solutions and a selective channel of reaching, and this gives us a way to efficient and effective PR activity.<\/span><\/p>\n

      Our realizations prove their effectiveness, creativity and knowledge of target groups.<\/span><\/p>\n

        \n
      • \u00a0 \u00a0 <\/span>We will plan, <\/span><\/li>\n
      • \u00a0 \u00a0 <\/span>Design, <\/span><\/li>\n
      • \u00a0 \u00a0 <\/span>Edit,<\/span><\/li>\n
      • \u00a0 \u00a0 <\/span>Arrange,<\/span><\/li>\n
      • \u00a0 \u00a0 <\/span>Implement,<\/span><\/li>\n
      • \u00a0 \u00a0 <\/span>Monitor.<\/span><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][vc_column enable_animation=”true” animation=”fade-in-from-right” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text el_class=”title-text-block” css=”.vc_custom_1523970841049{margin-bottom: 5px !important;}”]\n

        Crisis management<\/h3>\n

        A comprehensive brand management strategy also includes the development of a plan for communication during crisis situations. As part of our Clients support, we prepare and implement:\u00a0<\/span><\/p>\n

          \n
        • a list of potential sources and areas of danger,<\/span><\/li>\n
        • possible scenarios and procedures for dealing with a crisis situation,<\/span><\/li>\n
        • training of people dedicated in crisis situations,<\/span><\/li>\n
        • full service of contacts with the environment,<\/span><\/li>\n
        • accepting the role of a brand\/company spokesperson during the crisis. <\/span><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” bottom_padding=”70″ class=”g-section” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column enable_animation=”true” animation=”fade-in-from-right” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”]
          \"\"<\/div><\/div>[\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” scene_position=”center” text_color=”light” text_align=”center” class=”cta-section” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]CONTACT US FOR MORE INFORMATION[\/vc_column_text][nectar_btn size=”large” button_style=”regular” button_color_2=”Extra-Color-1″ icon_family=”none” text=”write us now” url=”kontakt\/”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

          [vc_row type=”full_width_background” full_screen_row_position=”middle” bg_image=”6327″ bg_position=”center center” bg_repeat=”no-repeat” scene_position=”center” text_color=”light” text_align=”center” class=”hero-section” color_overlay=”#d5c9d1″ overlay_strength=”0.5″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/4″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″…<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6418","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/icongroup.pl\/en\/wp-json\/wp\/v2\/pages\/6418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icongroup.pl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/icongroup.pl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/icongroup.pl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/icongroup.pl\/en\/wp-json\/wp\/v2\/comments?post=6418"}],"version-history":[{"count":1,"href":"https:\/\/icongroup.pl\/en\/wp-json\/wp\/v2\/pages\/6418\/revisions"}],"predecessor-version":[{"id":6419,"href":"https:\/\/icongroup.pl\/en\/wp-json\/wp\/v2\/pages\/6418\/revisions\/6419"}],"wp:attachment":[{"href":"https:\/\/icongroup.pl\/en\/wp-json\/wp\/v2\/media?parent=6418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}